Hosting & E-Commerce

Unified Hosting Platform with Built‑In E‑Commerce

Integrated ISPConfig, SolidCP, and Spree Commerce into one platform, increasing ARPU by 40%

40%
ARPU Increase
1
Unified Platform
3 → 1
Systems Consolidated
Multi‑Tenant
White-Label Ready
The Real Challenge

Multiple Sources of Truth, Not Multiple Panels

The problem wasn't having multiple control panels—it was having multiple, conflicting sources of truth about customers, subscriptions, and infrastructure.

The Fragmented Landscape

Multiple Control Panels

ISPConfig, SolidCP, WHMCS, and separate e-commerce store each maintained their own view of customers, subscriptions, and server states.

Mismatched States

Customers could be paid but not provisioned, provisioned but unpaid, or upgraded but not applied—creating manual support work and revenue leakage.

Different Provisioning Primitives

Windows (IIS + SolidCP) and Linux (Apache + ISPConfig) hosting behaved like two different products, requiring separate workflows despite similar UI.

Our Core Insights

Provisioning is a Workflow, Not a Button

Hosting setup is asynchronous and failure-prone (quota allocation, DNS, database creation). Treating it as request/response creates broken orders.

Billing Must Be Authoritative

ARPU uplift comes from reliable upgrades, proration, and renewals being consistent across hosting + store + add-ons. Billing drives lifecycle automation.

Multi-Tenant Multiplies Every Edge Case

Reseller branding is easy; isolation is hard. Plans, quotas, invoice rules, and support flows must be tenant-aware end-to-end.

The Business Impact

Revenue leakage from mismatched states
High support overhead from manual reconciliations
Slow customer onboarding and provisioning
Our Solution

Single Control Plane Architecture

Built on Spree Commerce foundation, extended with hosting-specific domain models, and unified with a provider abstraction layer.

Architecture Overview

1

Unified Product Model

Extended Spree Commerce core with hosting-specific domain models: Plan → Quotas → Server Cluster → Provisioning Template.

Spree Core Reseller Catalogs White-Label Plans
2

Provider Abstraction Layer

Unified interface for ISPConfig (REST) and SolidCP (SOAP) with normalized responses and error handling.

SolidCP SOAP ISPConfig REST Adapter Pattern
3

Provisioning Orchestrator

State-machine workflows with idempotency and retry safety. Queued → Running → Completed/Failed with compensating actions.

Idempotency Keys Rollback Strategy Background Jobs

Key Technical Achievements

Single Control Plane UX

One dashboard for store + hosting + websites. Customers can purchase, provision, and launch websites from a single flow.

Integrated website builder and MySQL database creation

Billing Automation That Drives Revenue

Billing events trigger infrastructure events: payment → provision, overdue → suspend, upgrade → quota change instantly.

Eliminated "paid but not active" and "active but unpaid" states

Multi-Tenant + White-Label Done Properly

Tenant isolation in data access, branding, email templates, plan definitions, and customer management.

Admin tooling for resellers with full customer and package management

Technical Highlights

Extended Spree without forking core, keeping upgrade path stable
Normalized provider errors into single internal schema with remediation hints
Async provisioning with retries, idempotency, and audit logs
Technology Stack

Built on Proven Technologies

Spree Commerce

Core e-commerce platform extended for hosting products

ISPConfig

Linux hosting control panel integration via REST API

SolidCP

Windows hosting control panel integration via SOAP

WHMCS Integration

Billing and automation platform connectivity

Development Stack

Core Technologies

Ruby on Rails 6 PostgreSQL Redis Sidekiq Savon (SOAP) REST APIs

Infrastructure & Deployment

Docker AWS CI/CD Pipeline Apache/IIS MySQL Multi-Tenant DB
Results

Concrete Business Outcomes

Quantifiable Impact

40% ARPU Increase

By bundling store + hosting + automation

Enabled smoother upgrades, cross-selling, and reliable billing automation that drove revenue growth.

Faster Time-to-Live

Reduced customer onboarding time

Users can purchase, provision, and launch a website from a single integrated flow.

Lower Operational Overhead

Reduced manual support tickets

Eliminated mismatched billing/provisioning states that previously required manual intervention.

System Consolidation Benefits

Before → After

3
Separate Systems
1
Unified Platform
Reduced Complexity

Less training required, fewer errors, faster onboarding for new staff and resellers.

Single Source of Truth

Customer, subscription, plan limits, server state, and billing all synchronized.

White-Label Ready

Full multi-tenant architecture with reseller isolation and branding.

Production-proven with reseller networks

Need Complex System Integration?

Whether you're consolidating platforms, building multi-tenant SaaS, or integrating legacy systems—we've done it before.

Multi-Tenant SaaS

White-label, isolation, billing

E-Commerce Platforms

Spree, Shopify, custom solutions

System Integration

API, SOAP, REST, legacy systems

All client information is kept confidential under NDA agreements

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